TL;DR: Apply Stratably’s Rufus-related benchmarking to your business through a structured workshop process with key internal stakeholders. Once complete, your team will have actionable insights into Rufus optimization strategies, tangible test results, and a clear path for continued learning and future optimization. 4 minute read All this week we’ve explored the degree to which brands […]
TL;DR: Brands often dilute their Amazon growth potential by spreading resources too thin. Effective assortment prioritization using data-driven tiering and clear execution standards can significantly boost profitable growth. Log in for access to the replay and presentation slides 2 minute read Consumer brands struggle to maximize Amazon performance due to misplaced resources and overly broad […]
TL;DR: The early data is largely inconclusive to-date, reinforcing the notion of experimenting with Rufus. Brands should approach this with the goal of building valuable intel for the future, rather than expecting immediate substantial gains. 2 minute read The Insight In our survey of 286 brands and agencies, only a minority have already made PDP […]
TL;DR: The main hurdles preventing brands from optimizing PDPs for Rufus include unclear impact, lack of Amazon guidance, and limited resources. 1 minute read The Insight After learning from 286 brands and agencies that few have embraced PDP optimizations as a response to Amazon’s Rufus, we dug deeper into what’s holding brands back. This is […]
TL;DR: Lululemon, American Eagle Outfitters (AEO), and Gap face significant tariff headwinds and are in the midst of adjusting sourcing regions, balancing margin and select price increases, and leaning on new, innovative product to capture consumer attention. 2 minute read We continue to closely track the retail market to understand how brands and retailers are […]
TL;DR: While nearly all brands believe optimizing PDPs for Rufus is important, only a small minority have taken action. 2 minute read Amazon’s introduction of Rufus has created a great deal of angst inside consumers brands. Instead of optimizing product detail pages (PDPs) based on keywords, and ensuring they have enough ad budget to secure […]
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TL;DR: Costco’s digital business is lagging peers like Sam’s Club, creating a future problem as shoppers spend more of their wallets online. 3 minute read After analyzing Costco’s May-’25 quarterly results, we recalled our article two-years ago laying out The Omnichannel Rule: “Since shoppers move fluidly across physical and digital channels to discover, consider and […]