August 16, 2023 @ 2pm EST


Winning on, one of the largest, curated online storefronts available to brands, requires a unique approach to digital content.


Join Russ Dieringer and Amanda Wolff from Flywheel Digital to learn best practices that fuel the algorithm towards higher sales and improved media efficiency.


This data-backed session will illustrate Flywheel's new research on what it takes to win on including:

  • Finding the 'sweet spot' with titles, bullets, descriptions and hero images
  • Leveraging under-utilized wellness icons and badges from backend attributes to legitimize your SKUs and increase search relevance
  • Selling the need for these content improvements by understanding the positive impact to organic rank, sales and media efficiency that they drive


Attendees will leave with a clearer understanding of what best in class content looks like on


This session is designed for intermediate to advanced eCommerce practitioners that have experience with Target.


All Signal, No Noise Format

  • 30 minutes of prepared remarks
  • 30 minutes of Q&A