Assortment Prioritization: An Actionable Framework to Get More Out of the Amazon Flywheel

June 10, 2025 @ 12pm EST

 

Too many brands waste time and money focusing effort on the wrong products on Amazon.

 

Why? Because they haven’t built a system to prioritize their assortment. As a result, crucial decisions are driven by gut feelings, often made reactively using surface-level metrics. 

 

How does this impact your brand? Misallocated budgets, misaligned internal teams, and missed opportunities to maximize Net PPM and market share.

 

Assortment Prioritization is the solution: a system for analyzing your product portfolio using key performance criteria - like sales, profitability, media performance, share of voice, and item maturity - to drive smarter planning, speed up decision-making, and get more out of the Amazon Flywheel.

 

In this webinar, we’ll walk through an intentional approach to building your own Prioritization SOP for Amazon assortment - one tailored to your brand’s goals. You’ll learn:

  • The most effective data points for evaluating your assortment from various sources including AMC
  • How to group products into tiers and set clear performance benchmarks
  • How to audit your current assortment against these benchmarks to identify where to invest, optimize, or pull back
  • And finally, how to turn this audit into an actionable roadmap that drives alignment across teams and partners

 

Join Jake Merrill and Sam Jennings, Co-Founders of Odyssey Ecommerce, and Russ Dieringer, Founder & CEO of Stratably, to learn how to build a systematized approach to assortment prioritization.

 

All Signal, No Noise Format

  • 30 minutes of prepared remarks
  • 20 minutes of Q&A

 

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