Category: Interviews

Podcast: What Brands Are Prioritizing on Amazon PDPs

Article in Benchmarks

TL;DR: In this 25-minute Commerce Collective podcast, Stratably’s Russ Dieringer breaks down survey results from 229 brands and agencies on their investments in advanced PDP content, such as videos and Premium A+ content, along with how brands are (or aren’t) evolving their PDPs in response to Amazon’s Rufus. 1 minute read Every brand knows product […]

1P Data-Collaboration, AMC, and Streaming – Interview Recap

Article in Interviews

TL;DR: Gigi’s and Stackline’s new partnership highlights the potential of joining first-party datasets with Amazon’s rich data via Amazon Marketing Cloud. 3 minute read First-party data collaboration, streaming TV advertising, multi-retailer measurement, and Amazon Marketing Cloud (AMC) are just a few of the areas where brands are exploring opportunities to outpace their peers. Yet, for […]

Interview: Andrew Hamada of Reason Automation on Amazon Data

Article in Interviews

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Linking Video to Commerce with Ajay Bam of Vyrill

Article in Interviews

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Interview with Kiri Masters on a New Model for Allocating Retail Media Budgets

Article in Interviews

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CPG Case Study: Newly Created Role Aims to Drive Unified Marketing Strategy (Interview with Adam Fish)

Article in Interviews

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Stratably Interviews Todd Hassenfelt, eCommerce Director at Colgate-Palmolive

Article in Interviews

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Assessing the Digital Opportunity with Walmart

Article in Interviews

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