Category: Briefings

Ad Platform Winners in ’22 & Key Themes for ’23

Article in Briefings

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1P Implications from Amazon's FBA CMS Initiative

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Despite slower growth ahead, Amazon’s outperformance persists in ‘23

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Responding to Pushback on Amazon Analytical Tools

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Testing eCommerce Knowledge with ChatGPT

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Retail Media Doesn’t Fit Neatly into Trade Spend

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Summary of Kroger’s 3Q Results with Special Look at Digital Trends

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Are eCommerce Sales Incremental?

Article in Briefings

December 1, 202212 minute read Is it incremental?That’s a challenging question many digital leaders have been asked when they look to expand or invest larger amounts into certain channels.If you expand from 7-Eleven to Gopuff, is the Gopuff sale incremental?Is expanding to Walmart stores incremental if you only do DTC today?What about launching products on Walmart’s […]