TL;DR: Despite tariff uncertainties, most brands plan to maintain or expand promotions for Prime Day 2025, reflecting continued consumer appetite for deals. 2 minute read In our latest benchmarking survey of 115 industry professionals across consumer brands, we assessed promotional strategies for Amazon Prime Day 2025, now extended from two to four days. Amazon’s extended […]
TL;DR: Most brands are maintaining or slightly cutting their Amazon ad budgets in response to tariffs, the latter of which are more likely to have reduced their sales forecasts for the year. 2 minute read We benchmarked 142 individuals across consumer brands and agencies in June to understand precisely how they’re adjusting their Amazon strategy […]
TL;DR: Brands report mixed inventory experiences on Amazon due to tariffs, with significant correlation between inventory shifts and forecast adjustments. 1 minute read We benchmarked 115 individuals across consumer brands in June to understand what’s happening to their Amazon inventory levels compared to a year ago. The inventory picture has become volatile with Amazon (like […]
TL;DR: Most brands are cautiously maintaining or slightly lowering their Amazon sales forecasts in response to tariffs, balancing risk with resilience. 1 minute read We benchmarked 142 individuals across consumer brands and agencies in June to understand precisely how they’re adjusting their Amazon strategy and planning in response to tariffs. Rather than speculating, this data […]
TL;DR: Apply Stratably’s Rufus-related benchmarking to your business through a structured workshop process with key internal stakeholders. Once complete, your team will have actionable insights into Rufus optimization strategies, tangible test results, and a clear path for continued learning and future optimization. 4 minute read All this week we’ve explored the degree to which brands […]
TL;DR: The early data is largely inconclusive to-date, reinforcing the notion of experimenting with Rufus. Brands should approach this with the goal of building valuable intel for the future, rather than expecting immediate substantial gains. 2 minute read The Insight In our survey of 286 brands and agencies, only a minority have already made PDP […]
TL;DR: The main hurdles preventing brands from optimizing PDPs for Rufus include unclear impact, lack of Amazon guidance, and limited resources. 1 minute read The Insight After learning from 286 brands and agencies that few have embraced PDP optimizations as a response to Amazon’s Rufus, we dug deeper into what’s holding brands back. This is […]
TL;DR: While nearly all brands believe optimizing PDPs for Rufus is important, only a small minority have taken action. 2 minute read Amazon’s introduction of Rufus has created a great deal of angst inside consumers brands. Instead of optimizing product detail pages (PDPs) based on keywords, and ensuring they have enough ad budget to secure […]