Category: Benchmarks

Takeaways from our Live Session on our 2024 Amazon Profitability & AVN Benchmark

Article in Benchmarks

February 8, 2024 Stratably teamed up with Martin Heubel of Consulterce to present the findings of our 2024 Amazon Profitability & AVN Benchmark. Key Topics: How Amazon’s profitability trends are impacting brands Amazon’s growth trajectory relative to other retail accounts Benchmarking data and expert advice for navigating Amazon’s cost price decrease requests and brands’ price […]

Benchmarking Insights to Inform your Pricing Strategy with Amazon

Article in Benchmarks

February 6, 2024 In part 1 of our AVN series yesterday, we learned that Amazon tends to be more profitable than conventional wisdom suggests. Putting price increases through has been an important lever to make that happen over the last several years. For instance, of the 32% of brands that grew their Amazon margins over […]

Myth-Busting Data on Brands’ Profit Margins with Amazon

Article in Benchmarks

February 5, 2024 We all know how the economics work on Amazon: “You can’t make money shipping products on Amazon” “They’ll just keep asking for more money every year” “It’s a drain on our resources” “Amazon is a money pit” … Right? These narratives get especially loud during AVN season when Amazon typically is asking […]

4 Charts to Build the Case for Greater Amazon Ad Funding

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

3 Benchmark Insights on Target Roundel Investments

Article in Benchmarks

January 8, 2024   We recently benchmarked brands to better understand their sales performance, retail media performance, and 2024 investment plans with Target.   In this concise report, we share the detailed data points for you to benchmark against your own business, as well as perspective on brands’ retail media investment criteria that is driving […]

Brands Outperforming on Amazon this Holiday Despite More Difficulty Standing Out

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

3 Benchmarking Data Points on Instacart to Help You Find the Right Investment Level

Article in Benchmarks

November 27, 2023   Today we’re sharing more of our research on Instacart, including benchmarking data from consumer brands on the strategic importance of Instacart and advertising performance and investment levels.   While Instacart has shown slowing growth (albeit positive) and some unique challenges for brands, these data points should add conviction in the importance […]

Forecasting Amazon's Holiday Quarter: Trends and Opportunities

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]