February 19, 2024 3 minute read Our continuous Amazon benchmarks provide an independent view on how sales performance, advertising performance, and promotional activity is trending over time for brands. The research can help you understand if your business is over- or under-pacing the market and can serve as a quantitative check on if you’re investing […]
February 9, 2024 Annual Vendor Negotiations (AVNs) are a critical part of the Amazon business for 1P consumer brands, as they have important financial implications and set the stage for the year ahead. One component of Stratably’s 5-Step Framework for Navigating AVNs is to understand your business metrics and performance, ideally in the broader context […]
February 8, 2024 Stratably teamed up with Martin Heubel of Consulterce to present the findings of our 2024 Amazon Profitability & AVN Benchmark. Key Topics: How Amazon’s profitability trends are impacting brands Amazon’s growth trajectory relative to other retail accounts Benchmarking data and expert advice for navigating Amazon’s cost price decrease requests and brands’ price […]
February 6, 2024 In part 1 of our AVN series yesterday, we learned that Amazon tends to be more profitable than conventional wisdom suggests. Putting price increases through has been an important lever to make that happen over the last several years. For instance, of the 32% of brands that grew their Amazon margins over […]
February 5, 2024 We all know how the economics work on Amazon: “You can’t make money shipping products on Amazon” “They’ll just keep asking for more money every year” “It’s a drain on our resources” “Amazon is a money pit” … Right? These narratives get especially loud during AVN season when Amazon typically is asking […]
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January 8, 2024 We recently benchmarked brands to better understand their sales performance, retail media performance, and 2024 investment plans with Target. In this concise report, we share the detailed data points for you to benchmark against your own business, as well as perspective on brands’ retail media investment criteria that is driving […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]