TL;DR: Sixteen months after our last benchmark, sophisticated AMC usage has hardly grown. That means the door is still wide open for enterprise brands to lead on Amazon through advanced analytics and targeting. This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: […]
TL;DR: Amazon Ads is growing fast and streaming TV could take it further. Most brands are just testing the waters, but the combination of massive authenticated reach and lower-funnel measurability makes this an emerging competitive edge opportunity for marketers. 4 minute read Amazon Ads grew 22% Y/Y in 2Q25, reaching nearly $16 billion in sales, […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
TL;DR: Cost price increase plans are widespread in 2025, with a benchmarked average increase of +5.7%. Success depends on approaching CPIs as a multi-phase process, backed by detailed cost data, awareness of Amazon’s margin logic, and clear evidence that retail prices are already moving up elsewhere. In the event of a CPI rejection, brands can […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
TL;DR: Customer reviews are among the most trusted forms of content for shoppers, with 51% of brands regularly or occasionally incorporating reviews into content development. Whether it’s reinforcing value claims, quoting happy customers, or addressing common concerns, reviews offer a low-cost, high-impact path to stronger PDPs. 2 minute read Optimized PDPs remain one of the […]
TL;DR: In this 20-minute Ecommerce Braintrust podcast, Stratably’s Russ Dieringer breaks down survey results from 286 brands and agencies on the implications and reactions from Amazon’s Rufus, with a practical take on how to respond. Consumer brands are all trying to figure out what Rufus means for their PDP and advertising strategies, and how to […]