Category: Benchmarks

How Brands Account for Amazon Ads Spend in their P&L

Article in Benchmarks

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Brands are Planning to Reinvest More Amazon Sales into Ads

Article in Benchmarks

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Amazon AVNs 2026: Early Signals from 260+ Vendors (Webinar Recap)

Article in Benchmarks

TL;DR: Benchmarking data from 262 Amazon 1P vendors shows weakening margin health year-over-year, persistent pricing tension, and expanding Amazon investment asks, all of which raise the stakes for vendors heading into 2026 AVNs. In this webinar, we answered real-time AVN questions to help brands refine their negotiation strategies and drive stronger outcomes. 3 minute read […]

2026 Amazon Profitability & AVN Study

Article in Benchmarks

Benchmarking Insights from 262 1P Vendors on 2026 AVNs, Pricing Plans, Margin Health, and More 1 minute read (Full report available for download below) Annual Vendor Negotiations (AVNs) remain one of the most consequential moments of the year for Amazon 1P brands, with lasting implications for profitability, investment levels, and the overall trajectory of the […]

The Uncomfortable Truth About Most Retail Media Networks

Article in Benchmarks

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The Relationship Between Amazon Growth Expectations and Advertising Spend in 2026

Article in Benchmarks

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Are Brands Updating Walmart PDPs for Sparky?

Article in Benchmarks

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