About Stratably
Discover how we empower consumer brand professionals
with actionable insights—blending data, expertise, and strategic vision to drive meaningful results.
Who is Stratably?
Russ Dieringer, a well-respected digital commerce analyst, founded Stratably to help consumer brand professionals:
- Understand how the digital commerce market is changing
- Have firm conviction in their strategies
- Educate their organizations
- Spark new ideas
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Timely, well-researched updates each week on the trends and shifts impacting eCommerce.
What does Stratably do?
Stratably is an extension of your team.
We scour the market for new developments, analyze proprietary data, and then apply our decade of experience to package unique insights in an easy-to-digest way that challenges conventional thinking and is easy to share internally.
- Arms your team with objective outside data
- Provides innovative perspectives
- Builds conviction
How Can You Apply Stratably?
Stratably’s research is designed to provide actionable insights that drive impact across your organization.
Our subscribers regularly share findings across departments, incorporate them into presentations, and leverage them for critical decision-making processes.
Strategic Planning
Stratably equips leaders with the insights needed to make informed, long-term decisions:
- Crafting multi-year strategy plans.
- Identifying capability gaps and growth opportunities.
- Developing accurate forecasts and budgets.
- Evaluating winners and losers in the digital commerce landscape.
- Aligning resources for maximum ROI.
Account Management
Stratably expertise helps teams excel in managing key retail relationships:
- Preparing for top-to-top meetings with clear, data-backed insights.
- Selecting and prioritizing retail and media partners.
- Optimizing negotiations and joint business plans.
- Enhancing consumer insights to refine account strategies.
- Improving marketing performance with better alignment across accounts.
Organizational Enablement
Stratably supports education and alignment across teams, fostering a culture of informed decision-making:
- Developing impactful internal newsletters and updates.
- Driving productive team discussions and brainstorming sessions.
- Preparing compelling board-level presentations.
- Organizing engaging internal events that elevate digital IQ.
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Stratably's Philosophy
Russ Dieringer
Founder & CEO of Stratably
As algorithms eat the world, Russ recognized this as a truly disruptive moment, creating a unique set of conditions in which the future of today’s consumer brands depends on how well they adapt to a new digital reality.
He founded Stratably to make this a defining moment for digital commerce professionals that must lead their organizations through this change.
By creating proprietary research, data, and thought leadership, Russ is focused on driving conviction and igniting new possibilities inside companies that want to thrive for the next 100 years.
Passionate about studying the market, understanding how the retail value chain is re-orienting itself, and inspired by those leading eCommerce initiatives, Russ enthusiastically discusses how lucky we are to be working in the digital commerce industry.
Claire McBride
VP Research & Education of Stratably
Claire has been at the forefront of omnichannel retail for the last seven years as both an independent analyst and with one of the largest eCommerce accelerators.
With a background in finance, data, and analytics, she pairs quantitative precision with a deep understanding of the challenges consumer brands face to deliver practical insights for brands committed to winning in digital.
Through thought-provoking research, engaging webinars, tailored client advising, and share groups that foster collaboration and knowledge sharing, she empowers brands to tackle their toughest digital challenges and invest confidently in the most meaningful opportunities. She is driven to build conviction in key strategies, drive smarter investments, and help organizations unlock their full omnichannel potential.
Elevate Your Company's Digital IQ
Omnichannel retail is too dynamic and too important to tackle it on your own.
Stratably brings you to the leading edge with its practical, unique insights, delivered every week.
What Does Stratably Cover?
Stratably focuses on the critical areas shaping the future of eCommerce and retail.
Our insights empower consumer brands to stay ahead of the curve by addressing the topics that matter most to their growth and profitability.
Core Focus Areas
Stratably equips leaders with the insights needed to make informed, long-term decisions:
- Retail Media: Best practices, innovations, and investment strategies across networks.
- Key Accounts: Amazon, Walmart, Instacart, Target, and other leading platforms driving omnichannel growth.
- Digital Commerce Trends: Supply chain dynamics, operational excellence, and the evolving role of eCommerce within retail.
Practical Applications
Stratably emphasizes actionable insights, frameworks, and recommendations that brands can immediately apply to their strategies. Whether you’re refining your retail media approach, navigating account negotiations, or planning for long-term digital integration, our coverage equips you to act with confidence.
Research Methodology
Stratably’s research methodology is multi-faceted, combining both qualitative and quantitative insights to formulate a vision of the marketplace as it exists today and where it is heading in the future.
Stratably’s thorough research process includes:
Mission
Stratably empowers consumer brands by delivering unbiased, practical, and reliable insights on Amazon, Walmart, retail media, and the omnichannel retail market. Through actionable research, engaging events, and tailored consulting, we equip professionals to navigate complexity, drive growth, and build lasting competitive advantages in a rapidly evolving retail landscape.
Vision
To be the trusted guide for consumer brands worldwide, redefining how companies navigate the intersection of digital transformation and retail. Stratably envisions a future where every consumer brand seamlessly integrates eCommerce into its strategy, unlocking sustained growth, profitability, and innovation through data-driven insights and forward-thinking solutions.
Why does Stratably have double the open rates compared to the industry?
- Practical research designed to be applied
- Easily digestible research, delivered consistently
- Research provides insight rather than “more data”
- Recommendations months to years ahead of the field
- Rigorous process combining quantitative and qualitative sources
- Deep understanding of eCommerce teams’ challenges and key questions
- Cross-channel perspective captures the inter-related forces impacting retail strategy