Welcome Acadia Summit Attendees

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How Brands 'Do' Retail Media

As part of Acadia's inaugural retail media summit, Russ Dieringer, seasoned research analyst, founder, and CEO of Stratably, shared proprietary research on retail media budget levels, where brands are allocating their finite budgets across retailers, factors that brands weigh in those decisions, and where the competitive edge opportunities exist for a brand to get ahead.